by Silvijo
Today Slovenian company from Kranj, Iskra, was one of the largest and most successful "electronic" companies in ex-Yugoslavia. The head of design department was Davorin Savnik, Slovenian who drew some of the most successful Yugoslavian Iskra-products (TVs, radios, power tools, small kitchen appliances,...).
The most successful of Savnik´s designs is a phone that was one of the most popular design objects used in offices and households of ex-Yugoslavia.
Story
of this Iskra electronic telephone begun in 1979 when the
first model from this series was presented (ETA 80). In the next years its
revolutionary and elegant flat design won many Yugoslavian and
international design awards, including the prestigious G-Mark of the
Japanese Industrial Design Promotion Organisation (JIDPO) in 1984.
The design of the phone was so exceptional and respected that it was also included in the Permanent Design Collection of the Museum of Modern Arts (MOMA) in New York.
The design of the phone was so exceptional and respected that it was also included in the Permanent Design Collection of the Museum of Modern Arts (MOMA) in New York.
How years were passing in Kranj they didn´t touch the basic shape of their most popular phone. Just the rotary mechanism was replaced with more modern push-buttons. Today, original rotary-dial models are not easy to find so they are more valuable than later models with push-buttons, but no matter of rotary or push-button version, all models of these ETAs are truly a must-have phones for collectors!
At the end, modern, futuristic design was not the only great thing at this phone. Quality of materials (plastic) and quality of built was on highest place. This Spark (Iskra means Spark) was really a fantastic phone. And still is!
In the following years many phone companies copied the fantastic design of Davorin Savnik.